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avoid Some reflexes lower opens and, worse, send your email to spam: Spam words: "free", "promo", "win", "urgent", especially next to percentages or currency

lead to unsubscribes, spam complaints, or simply… being ignored. The good news? Most holiday email disasters are 100% avoidable. In this guide, we’ll walk

or staying in spam folders. What you shouldn't do when creating contact lists? If you had the idea of ​​buying email databases, we must tell you that this

privacy-first email strategy puts choice in their hands—because forcing irrelevant or too-frequent emails only drives unsubscribes or spam complaints. Going

against... Read more What Is Graymail and How Is It Different From Spam? Graymail is the email category that sits between truly wanted messages and outright spam

Protection Regulation) and CAN-SPAM Act strictly regulate email marketing practices. Buying email lists can easily lead to compliance violations and hefty fines

healthier than spam complaints. What matters is the trend and the trigger: unsub spikes after a certain email usually point to expectation mismatch, frequency, or

5 Simple Things to Improve Your Email Marketing Today Email marketing is one of the most effective ways to communicate directly with your audience, but many

unsubscribe RFC 8058 headers on marketing email; opt-outs honoured within 48 hours (Google) or 2 days (Yahoo) Google, Yahoo High spam complaints Stay below 0.1%; never

optimising for. A good mass email service should tick at least these boxes: Deliverability: Your messages reach the inbox, not the spam folder. Compliance & safety